The desirability rating of having a link on the URL you specify will be calculated by Webmaster Toolkit. This calculation includes pagerank, the overall percentage of links to html, and the number of outbound links. It acts as a guideline for evaluating whether you should ask for a link on a certain page.
Marketleap has designed this link popularity tool to help search engine optimizers and online marketers to not only find out who is linking to your site, but to also run a benchmarking report to show you quickly where you stand in comparison to competitors and other major online players.
